About Us
At The Center for Emerging Business (TCFEB), we’re on a mission to make federal contracting more accessible—and more successful—for small, women-owned, veteran-owned, and diverse businesses.
The founder of TCFEB, Diana Potts, has worked for over 20 years at the intersection of business growth and federal contracting strategy. Her experience spans from guiding startups and small firms to advising agencies like FEMA, NASA, and GSA. Through this work, TCFEB has helped organizations secure billions of dollars in government contracts—and we're passionate about putting that knowledge to work for you.
When you partner with TCFEB, you work directly with Diana. She will provide hands-on strategy, coaching, and guidance to help you confidently navigate registrations, certifications, proposals, and the often-complex relationships that drive federal success.
HEADSHOT
Meet Diana Potts
"I’m Diana Potts—entrepreneur, veteran, speaker, and the only federal contracting consultant in this space who’s actually been inside the system. I’ve worked alongside agencies like FEMA, NASA, GSA, and the U.S. Treasury, and helped influence over $17 billion in awarded contracts.
But beyond government work, I’ve partnered with workforce boards, chambers, and small business ecosystems across the country to support inclusive growth. Helping them figure out how to get certified, how to deliver on contracts, how to lead a team, and how to grow smart.
I founded TCFEB because I believe small business owners deserve real insight—not generic advice.
Whether you’re here to pursue government contracts or strengthen your business infrastructure, I’ll meet you where you are—and help you get where you want to go."
- Diana Potts
Vision. Action. Results.
Real federal experience. Practical business growth. A mission to help you compete with confidence.

Mission
To empower small and diverse businesses—especially minority-, women-, and veteran-owned firms—to grow from the inside out through strategy, training, and real-world support.
Why Work with TCFEB
With 20+ years of federal contracting experience and $17B+ in supported awards, TCFEB brings unmatched insight—and a deep commitment to underserved businesses. We don’t just advise; we guide from real, hands-on experience.
Why Clients Choose TCFEB:
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Proven Experience
Diana Potts isn’t just a consultant—she’s worked inside the system, supporting agencies like FEMA, NASA, and GSA. -
$17B+ in Federal Contract Support
From positioning to post-award, Diana has helped shape billions in awarded contracts across federal agencies. -
Custom Strategies for Underserved Entrepreneurs
With a focus on women-, veteran-, and minority-owned businesses ready to grow with clarity and confidence. -
Hands-On, Personal Support
You’ll work directly with a nationally recognized consultant—not a junior associate or call center rep. -
Built for Now. Scaled for the Future.
Today, it’s hands-on guidance. Tomorrow, we will include scalable solutions such as digital tools, training libraries, and downloadable resources from The Emerging Economy.
Let's Build Together
📞 Call 910-745-3310
📧 Email dpotts@tcfeb.com
🌐 Or Book Your Free Introductory Call today.

