Included: 1 E-Book (PDF format)
Being a part of a trade show can be a wise investment for any company. But preparation is important because it can ‘make or break’ how well you succeed during the show. Employees must realize that they are acting as a representative for the company and should be knowledgeable of its products and services. Preparing your staff for the trade show is a big job, so get started early!
- Pre-Show Preparation
- Booth Characteristics and Set-Up (I)
- Booth Characteristics and Set-up (II)
- During the Show (I)
- During the Show (II)
- Qualifying Visitors
- Engaging the Right People
- The Rules of Engagement (I)
- The Rules of Engagement (II)
- After the Show
Trade Show Staff Training E-Book
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