About Our


Diana Potts 


An expert in small and diversity businesses as well as environmental and sustainability initiatives within the government, Ms. Potts works with industry and educational institutions to help develop business opportunities and provide training. She served as the North Carolina delegate to the Small Business Advisory Council to the White House from 2010-2013 and again from 2014 to 2016.


She has been involved in both an advisory and leadership capacity for numerous organizations. She played a major role as an adviser with the Louisiana Department of Environmental Quality during the Hurricane Katrina and Rita cleanup operations. Ms. Potts was also one of twenty top environmental leaders in the nation chosen to join a Green Sustainability panel at the Pentagon, where she helped write the Department of Defense's Sustainability Plan, which serves as the prototype for 36 other agencies. 


Her awards and recognitions include: 

  • Congressional Medal of Distinction for Environmental Efforts

  • Congressional Order of Merit for Environmental Service

  • Business Woman of the Year for North Carolina 

  • National Leadership Award


Ms. Potts is a veteran of the United States Army. 

Antonio Valcarcel, M.S.

Online Marketing Manager / Instructor / Consultant

Antonio specializes in website analytics and conversion optimization. He's been consulting since 2013, and provides critical analytics insights to help maximize awareness, discovery, and customer experience. Antonio also offers services in website development, social media management, and strategic marketing planning that integrates all major components of digital marketing. 


Antonio oversees GrindingSteel.com (a distributor of industrial supplies) and is the founder and owner of If I Posted Co., a digital marketing service in Fayetteville, NC, that focuses on making digital strategies and training attainable and accessible to businesses of any size or status.


Antonio is a U.S. Army veteran who served as a 92R (Parachute Rigger) at Fort Bragg. He holds a B.A. in Theatre Arts from Florida International University and earned his M.S. in Digital Marketing from Full Sail University in 2015.